Art Direction, Brand and Graphic Design
Logo and branding designed for a small Japanese merchandise business. The logo was created to portray the founder herself. The founder Jojo wanted the branding to reflect the idea of gift giving hence the name 'LoveJojo'. I decided on a pink theme to give the identity a cute 'lovable' look as pink plays a huge part in Japanese culture as being the colour of 'cuteness' and 'love'.