I was given the great opportunity to design a visual identity for London Borough of Bexley's cultural art festival. The client wanted a design that represented a cat's eye keeping it simple yet alluring. I was inspired by Stephen King's book 'Cat's Eye' and created a logo that based around the image. I also imposed the text onto the design which sits in the pupil of the cat's eye. The logo was created to promote Bexley's light-themed evening arts festival which is funded by the Art Council England's National Lottery Project Grants.