Turo Turo street food branding
Logo and branding designed for a new exciting Filipino street food brand named 'Turo Turo'. The brief was to create a vibrant branding to reflect Filipino cuisine. I used the colours of the Filipino flag - red, blue and yellow as the main primary colours. We used the carabao as the main symbol of Turo Turo. The carabao is a water buffalo native to the Philippines and has been declared as the national animal due to its aid in the first Philippine revolution. We wanted people to understand the culture behind the Philippines and the beauty of Filipino flavours.
Additional collaterals were created such as: letterheads, business cards, stamps, packaging and also the street food stall banner and gazebo.
— Type
Branding
— Role
Art Direction, Brand and Graphic Design
